Louise Shade - Shade Cycles

Meet Louise Shade, the woman behind Shade Cycles in Richmond! For 50 years, Louise has helped build and sustain a local business rooted in family, hard work, and a passion for the motorcycle community. After losing her husband and business partner, George, in 2015, she stepped into a leadership role and continued carrying their shared legacy forward. Today, Louise remains committed to providing local riders with the parts, service, and personal experience they deserve.